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| CASE STUDIES : |
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Adapt Technologies: In 2004 C2C began to work with a Caltech Ph.D. and researcher who also held a position at Sandia Labs. He is an expert in semantic analysis algorithms and their application to the Internet. C2C helped to define and test Adapt's business model and served as co-founder of Adapt. Adapt, located in Pasadena (near Caltech) was incorporated in 2005 and in June 2005 raised $10 Million in a first round of financing from top tier venture capital funds. Craig Johnson is a director of Adapt, and Micah Siegel did much of the business model development and testing which led to Adapt's funding. See www.adapt.com. |
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Affinity Circles: In late 2001 C2C began working with two Stanford students to commercialize a social networking site they had started as a hobby to connect Stanford undergraduates. C2C helped to start the company (Affinity Circles), define the business model (providing a private label social networking service to university alumni organizations), obtain funding, locate management and advisors and in general help build the business. Affinity Circles, located in Mountain View, has raised approximately $7 Million in financing, has signed up 120 alumni associations of major universities and business schools (representing one quarter of the total U.S. college graduate population), and expects to become cash flow positive in 2007. Craig Johnson and Micah Siegel are on the Affinity Circles Board. See www.affinitycircles.com.
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Financial Engines: Although predating C2C, Financial Engines was the model from which the idea for C2C came. In 1996 Craig Johnson was approached by two tenured Stanford professors (one of whom had won the Nobel Prize) to discuss whether a business could be built around the Nobel Prize winner's expertise. Neither professor desired to leave his position in Stanford. Craig participated in discussions on potential business models, incorporated the company, structured and participated in a $500K seed financing, introduced potential advisors and investors, negotiated the CEO position with one of the Nobel Prize winner's former students and led efforts to raise $4 Million in initial venture capital financing. Today Financial Engines has over 200 employees and is the leader in automated retirement plan investment advice and management, providing advice and managed account services to employees in over 1000 major corporations. As a co-founder Craig attends meetings of the Board of Directors. See www.financialengines.com. |
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